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I started a company that participated in Start-up Chile ‘17. We followed the Lean Startup methodology to validated our ideas and make a product-market fit.
We wanted to create a circular economy platform to help parents to rent baby gear instead of buying them.
Rentivo was selected as the #1 startup during the program.
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As part of the process, we interviewed several parents. We realized that our first idea did not solve any pain points, so we pivot to baby gear. With these insights, I created personas and several materials to construct the tone of voice, brand identity, and usability of the service.
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